FC Zürich Women's team has created a jersey that translates the double burden of female footballers into a visual language, highlighting the structure problem in women's football. The campaign makes the structure problem in women's football visible. Almost every player in the AXA Women's Super League does not earn enough money from their performance on the football pitch to focus fully on it. 7 out of 10 players in the league work 20 to 40 hours a week at a part-time job – often for less than 1,000 francs a month – while they train up to 25 hours a week. The fictional logos on the jersey translate these numbers into a visual language that no diagram or economic analysis can provide. The jersey action is part of a multi-stage campaign strategy: In the run-up, digital out-of-home (DOOH) motives, classical outdoor advertising around the stadium and social media ads create attention. On the day of the match, the action is intensified by stadium advertising and reaches its creative peak with the jerseys on the pitch. The accompanying microsite MakeFootballMyOnlyJob.com provides long-form content – personal insights and portraits of the participating players – and contains further information on the campaign.