FC Zürich's women's team has launched a trikit campaign to tackle the structure problem in women's football. Players wear logos of fictional companies on their jerseys, reflecting their reality. The idea comes from the creative agencies Serviceplan Suisse, Serviceplan Hamburg and Serviceplan Culture in close collaboration with FC Zürich and its women's football team. The trikit logos look like real sponsors, but a closer look reveals the fictional brands: Night Shift, Extra Hours, Side/Job and Endless Work. These 'brands' are fictional, they describe the daily life of footballers who work night shifts to finance their world-class performance on the pitch. The campaign is part of a multi-step campaign strategy that also includes digital out-of-home motives, classical outdoor advertising around the stadium and social media ads. The accompanying microsite MakeFootballMyOnlyJob.com provides long-form content – personal stories from players who share their experiences with the structure problem.