FC Zürich unveiled its new kits for the 2026/27 season on Wednesday, July 3 2026 – a white home shirt with pin‑stripe detailing and a deep night‑blue away shirt, both without a chest sponsor on the men's side.

What’s behind the new home and away kits?

The home kit stays white, but the classic stripe has been refined into a subtle pin‑stripe. The club calls the design a “journey through time”, blending iconic FC Z elements with modern touches. The away kit draws inspiration from a night‑city seen from a bird’s‑eye view, rendered in rich night‑blue with silver accents.

Why is there no chest sponsor for the men’s shirts?

The men’s shirts remain sponsor‑free. The board said they are still searching for a long‑term partner that aligns with the club’s values. For the women’s side, cosmetics‑online shop easycosmetic already appears on the chest, highlighting a gender‑specific sponsorship approach.

How much do the new kits cost fans?

Supporters who want a new shirt must pay roughly 99.95 CHF in the online shop or at the fan store on Freischützgasse 1 – this price applies to all four versions (home, away, goalkeeper and women’s kit). The goalkeeper range includes a yellow shirt with a grunge texture and a gray‑blue version with black details.

What does the design mean for the FC Zürich brand?

The fresh look aims to reinforce the link between tradition and modernity. With no main sponsor, the club logo takes centre stage, which marketing director Marco Keller says will solidify brand identity. At the same time, the striking away kit offers a new visual for international broadcasts.

Fans can order the new kits immediately via the official online shop or pick them up at the physical store on Freischützgasse 1.